AN INNOVATION LAUNCHPAD
WHO WE ARE
WE ARE PARC®’S VENTURE SERVICES GROUP
PARC Refinery’s mission is to create the foundation of PARC®'s and Xerox®’s future growth by accelerating the development of a continuous flow of high-impact and disruptive businesses.
WHAT WE DO
WE CREATE BUSINESS OPPORTUNITIES
We offer rapid and holistic validation and refinement of business opportunities through a customer-focused, structured, and flexible methodology, helping to drive innovation and commercialization. We strive to deliver world-class services with a high “wow” factor. The PARC Refinery:
VALIDATES AND DEVELOPS HIGH-QUALITY INVESTMENT OPPORTUNITIES
GENERATES EXECUTABLE PLANS FOR OPERATIONALIZING NEW BUSINESSES
CHAMPIONS A CULTURE OF INNOVATION AND GROWTH ACROSS THE ORGANIZATION
WHAT WE OFFER
WORK WITH US
DRAFTSPARK.AI
“The team has supported us in a number of critical efforts, from customer discovery, to business development and user experience design. They continue to be instrumental for the DraftSpark.ai journey.”
— Laura Murdock,
VP & GM, AI Software New Ventures
BUSINESS VALIDATION. DESIGN. LAUNCH.
STORIES
OUR TEAM
A DEEP SKILL SET
Our team brings years of combined business experience, with core competencies in analysis, marketing, design, product/service development, ethnography, user experience research, rapid prototyping, field testing, intellectual property, project management, financial modeling, and more.
DIRECTOR
LISA RYTHEN LARSSON
PROJECT MANAGER
LUKE PLURKOWSKI
PROJECT MANAGER
LOUISE FRANSSON
SENIOR MARKET ANALYST
BARBARA CROMARTY
BUSINESS STRATEGY & AI SOLUTIONS
SURESH KUMAR
UX DESIGNER
HSUAN-TING WU
UX DESIGNER
YING XIAO
