AN INNOVATION LAUNCHPAD
WHO WE ARE
WE ARE PARC®’S VENTURE SERVICES GROUP
PARC Refinery’s mission is to create the foundation of PARC®'s and Xerox®’s future growth by accelerating the development of a continuous flow of high-impact and disruptive businesses.
WHAT WE DO
WE CREATE BUSINESS OPPORTUNITIES
We offer rapid and holistic validation and refinement of business opportunities through a customer-focused, structured, and flexible methodology, helping to drive innovation and commercialization. We strive to deliver world-class services with a high “wow” factor. The PARC Refinery:
VALIDATES AND DEVELOPS HIGH-QUALITY INVESTMENT OPPORTUNITIES
GENERATES EXECUTABLE PLANS FOR OPERATIONALIZING NEW BUSINESSES
CHAMPIONS A CULTURE OF INNOVATION AND GROWTH ACROSS THE ORGANIZATION
WHAT WE OFFER
WORK WITH US
DRAFTSPARK.AI
“The team has supported us in a number of critical efforts, from customer discovery, to business development and user experience design. They continue to be instrumental for the DraftSpark.ai journey.”
— Laura Murdock,
VP & GM, AI Software New Ventures
BUSINESS VALIDATION. DESIGN. LAUNCH.
STORIES
OUR TEAM
A DEEP SKILL SET
Our team brings years of combined business experience, with core competencies in analysis, marketing, design, product/service development, ethnography, user experience research, rapid prototyping, field testing, intellectual property, project management, financial modeling, and more.
DIRECTOR
LISA RYTHEN LARSSON
SENIOR MARKET ANALYST
BARBARA CROMARTY
BUSINESS STRATEGY &
AI SOLUTIONS
SURESH
KUMAR
UX RESEARCHER
SAHOKO
YUI
UX DESIGNER
HSUAN-TING WU
UX DESIGNER
YING XIAO
