AN INNOVATION LAUNCHPAD

WHO WE ARE

WE ARE PARC®’S VENTURE SERVICES GROUP

PARC Refinery’s mission is to create the foundation of PARC®'s and Xerox®’s future growth by accelerating the development of a continuous flow of high-impact and disruptive businesses. 

WHAT WE DO

WE CREATE BUSINESS OPPORTUNITIES

We offer rapid and holistic validation and refinement of business opportunities through a customer-focused, structured, and flexible methodology, helping to drive innovation and commercialization. We strive to deliver world-class services with a high “wow” factor. The PARC Refinery: 

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VALIDATES AND DEVELOPS HIGH-QUALITY INVESTMENT OPPORTUNITIES

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GENERATES EXECUTABLE PLANS FOR OPERATIONALIZING NEW BUSINESSES

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CHAMPIONS A CULTURE OF INNOVATION AND GROWTH ACROSS THE ORGANIZATION

WHAT WE OFFER

WORK WITH US

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Are you a PARC or Xerox employee with a business idea?

PARC LAUNCHPAD

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 Are you looking for partnership opportunities? 

PARTNER

LAUNCHPAD

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DRAFTSPARK.AI

“The team has supported us in a number of critical efforts, from customer discovery, to business development and user experience design. They continue to be instrumental for the DraftSpark.ai journey.”

— Laura Murdock, 

VP & GM, AI Software New Ventures

BUSINESS VALIDATION. DESIGN. LAUNCH.

STORIES

 
OUR TEAM

A DEEP SKILL SET

Our team brings years of combined business experience, with core competencies in analysis, marketing, design, product/service development, ethnography, user experience research, rapid prototyping, field testing, intellectual property, project management, financial modeling, and more.

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DIRECTOR

LISA RYTHEN  LARSSON

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SENIOR MARKET ANALYST

BARBARA CROMARTY

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BUSINESS STRATEGY &
AI SOLUTIONS

SURESH
KUMAR

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UX RESEARCHER

SAHOKO
YUI

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UX DESIGNER

HSUAN-TING WU

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UX DESIGNER

YING XIAO

CONTACT

TAKE THE NEXT STEP

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GENERAL INQUIRES
OUR LOCATION
PARC Refinery
3333 Coyote Hill Road
Palo Alto, CA 94304 USA